Golf is a sport that people have enjoyed for centuries. It is a game that requires skill, concentration, and patience. However, golf is also a game that can be played by anyone at any skill level. Thanks to the advent of golf simulators, we can now play and practice outside the golf course. These simulators allow people of any skill level to experience the thrill of playing golf without leaving the comfort of their homes. This has created a new business opportunity – the golf simulator rental business. At a high level, this article will discuss how to start a golf simulator rental business for events and parties.
Step 1: Research the Market
The first step to starting any business is to research the market. This involves identifying the demand for the service you want to offer and the competition in the area. In this case, you will want to research the demand for golf simulators in your area, the types of events and parties where they are popular, and the pricing for rentals. Are there any other businesses offering the same services for portable event-based golf simulators?
Step 2: Determine Area to Market
Next, you will need to find an area to market your golf simulator rental business. How far are you willing to travel to and from events? Is there a high enough residential population to support the business in that area?
Step 3: Acquire Golf Simulator
Once your marketing location is determined, you will need to acquire the golf simulator and all the accessories to operate your events. Backyard 18 offers a portable outdoor inflatable simulator enclosure perfect for traveling to outdoor events, but the rest is up to you. To begin, there are many different types of launch monitors on the market, so it is important to do your research to find the best one for your business. We currently use the Garmin R10 but other options are the FlightScope Mevo+ or the new Rasporo MLM2PRO. Consider factors such as price, quality, and features when making your decision.
Step 4: Purchase Equipment
In addition to the golf simulator launch monitor, you will also need to purchase other equipment, such as a projector, laptop, SIM software, golf clubs, and accessories. You may also need to hire staff to help set up and run the events.
Here is a link to a list of our current simulator.
Step 5: Market Your Business
Once you have everything in place, you will need to market your business to potential customers. You can create a website, social media accounts, and other marketing materials. You may also want to consider attending trade shows or events where you can showcase your simulator and services.
Step 6: Price Your Services
Finally, you will need to price your services. When setting your prices, you will want to consider factors such as the cost of equipment, overhead costs, and the demand for your services. You can also offer discounts or package deals to attract customers. We have found an average hourly rate of $200, with a minimum of 2 hours per event. Two people can play 18 holes on a simulator in under 2 hours, and four take just under 4 hours. You also have the opportunity for all-day or corporate rentals, which could cost $1200-$1500 per day. This pricing is just an average, so consider pricing based on your local market and its demand.
In conclusion, starting a travel-based golf simulator rental business for events and parties can be profitable if done correctly. By researching the market, finding service areas, acquiring equipment, marketing your business, and pricing your services, you can create a successful business that provides a fun and unique experience for your customers.